How Google Measures 'High Quality' Content Since Google's Pengiun update was released, the pressue's been on for websites to produce high-quality content so as to not be penalized in the search rankings. But how exactly doesGoogle define high quality? Here, Search Engine Land editor Danny Sullivan explains the factors search engines consider when analyzing the content on your site.
As a job seeker, you want to consistently show up in search results for candidates with your set of qualifications, ideally higher than other candidates, which is often called LinkedIn SEO or improving your LinkedIn search rank. And, you want to stand out from the other candidates and engage the interest of the recruiters so they click on your profile snapshot to learn more and, eventually, to get to your full profile information.
The right keywords
If you want to be found by recruiters on LinkedIn, it is important that you implement the right keywords in your LinkedIn profile.
What is important in terms of keywords is that you identify the right keywords. So you should familiarize yourself with what words a recruiter want to search for when he / she is searching for you.
How to prepare
Find out which words or job descriptions that are typically used within your industry. Look at job listings for positions that match what you're after. Compare then the various ads and find out which words or job descriptions are used the most - and then customize your LinkedIn profile so that the most frequently used job titles appear in your profile.
You may have included IT consultant in your LinkedIn profile. After research among job online, you might find the other names for the same type of job, such as Microsoft consultant, IT management, Project Manager, Senior IT Developer, Sales Representative, etc. Other frequently used words in job ads might be: an experienced, proactive, independent, competent, etc.
Compare the results of your research and find out the 5-6 most common job titles that are used in job advertisements.
Insert job titles in the right places
Once you find out which job titles are commonly used in your industry, it is important to incorporate them into your profile - and in the right places.
The 1-2 main keywords or jobtitles should be your headline. A headline could be, for example "Experienced and talented Project Manager with Social Media competencies."
Another thing that counts in the search is job titles. When writing about your past and current positions, you should use what you discovered in your research.
Additionally, you can also write keywords in your Summary and Specialties, although it is not weighted as highly.
Your profile must be 100% "complete," at LinkedIn standards. Knowing your completion percentage, go to "Edit profile" and see what can be specified in the "Profile Completeness" box in the right column.
Ensure that the "industry" choice on top of your profile is linked to the job you want - not the job you had.
Include a detailed work history, with clear job descriptions and well-written job descriptions that describe both your responsibilities and your main findings.
Avoid using slashes between critical keywords, for example, "sales / marketing." LinkedIn's search technology does not always recognize the two words separately. Instead, use a comma with a space or one of those fancy vertical slashes with spaces, like "sale |. Marketing"
Værktøj på vej til at skabe overblik over potentielt interessante "connections" LinkedIn har i denne uge opdateret en central funktion, der nu producerer personlige forslag til mennesker, du måske kender og ønsker at "connecte" med.
"People you may know"-værktøjet, som var blevet placeret i øverste højre hjørne af skærmen, når du logger ind, viser tre potentielle "connections". I de næste par uger, vil LinkedIn udrulle et mere omfattende version, der gør det en hel del lettere at finde nye "connections" Den nye "People you may know" funktion er i øjeblikket i beta. Den bruger en LinkedIn algoritme, der tager hensyn til faktorer såsom dit eksisterende netværk, tidligere arbejdspladser, og hvor du har gået i skole, til at producere en kategoriseret portefølje af potentielle "connections". Hvis funktionen ikke er rullet ud til dig endnu, kan du stadig afprøve det nye LinkedIn "People you may know" værktøj. http://www.linkedin.com/people/pymk
Når du besøger siden, vil du bemærke en række ikoner i toppen - det er det netværk, som LinkedIn algoritmen har bestemt, du måtte have som mulige "connections". Du kan klikke på +-symbolet for at udvide for at se alle i dine netværk.
Do you know where your customers and prospects spend time online?
Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.
In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.
The following article is based on new social media research studies.
I don’t know about you but I’ve been waiting for the launch of the new Facebook Pages for a few weeks. This post is to list and explain each one of those changes, how they will affect the way you manage your Facebook Page and the new possibilities for customization, engaging and communicating better with your fanshttp://socialmouths.com/blog/2012/03/01/the-new-facebook-page/
A great landing page can easily increase conversion rates between 100 and 300 percent. The process to getting a great landing page is deceptively simple and endlessly iterative: analyze, design, launch, test, repeat. Marketers across the spectrum of experience face similar challenges. Seasoned marketers hit diminishing returns while novice testers struggle with where to start.These seven low cost or free tools will help you find fresh ideas for testing and make it easier to get those ideas into market more quickly.
Not a week goes by without a new website being proclaimed as 'the new Facebook' or 'the next Twitter', but photo-sharing network Pinterest could have genuine staying power - as long as some copyright concerns don't scupper its popularity. Metro wades through tonnes of images of knitwear and cupcakes to find out what it's all about. By Ross McGuinness
In this post, I’ll be detailing and dissecting some factors that can help boost your SEO, content marketing and social campaigns using your Google+ brand/profile page or by PlusBlogging (blogging on Google+).
Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time. post originally written for iMedia Connection
Write for people, link for people. The idea ofoptimizing for people is one of the most important shifts in search marketing. Since Google’s Panda update took effect a year ago, guest blogging has become a key link building practice that is based on exchanging worthwhile content for improved rankings and many other perks!
Last month, in The Truth About Content, my main purpose was to pass along a few simple pieces of advice: That when it comes to marketing, content is not product; to start small and have a plan for growth; to treat it as seriously as a publisher does; and perhaps most importantly, to not let your ego get in the way.
I've been doing more travel recently. And I can in all honesty say that there is plenty of room left for improving customer experience in the travel industry -- airlines, hotels, car services, even airports. Since there is no guaranteed security, we should stop pretending that if we treat people poorly, all will be well.
Author: Valeria Maltoni http://www.conversationagent.com/2010/11/designing-the-customer-experience.html
Now we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn't stop them being helpful!
Video marketing is hot right now, and chances are you may have already tried to capitalize on that with some videos on YouTube. You may think you are done once you have uploaded your video, optimized it for searched, and shared it with your audience. But if you’re only checking your number of views from this point out, then you’re missing out on some important data – your video statistics.