THE FOUR STAGES OF CONTENT MARKETING

Last month, in The Truth About Content, my main purpose was to pass along a few simple pieces of advice: That when it comes to marketing, content is not product; to start small and have a plan for growth; to treat it as seriously as a publisher does; and perhaps most importantly, to not let your ego get in the way.

 By Christopher Butler

http://www.newfangled.com/the_four_stages_of_content_marketing