A shortlist of the top three most useful, innovative and interesting social platforms today.
Aaron Aders
http://www.inc.com/aaron-aders/3-most-innovative-social-sites-right-now.html
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onsdag den 29. februar 2012
How to Drive (& Re-Target) Traffic to Your PPC Landing Pages [with Infographic]
By Angela Stringfellow
A winning landing page does little to convert visitors if the page isn’t getting traffic. For immediate traffic results, many marketers turn to pay-per-click campaigns. There are four primary methods for driving traffic to your landing pages using PPC:
http://www.stumbleupon.com/su/2BsPWO/unbounce.com/ppc/how-to-drive-traffic-to-your-landing-pages-with-ppc/
A winning landing page does little to convert visitors if the page isn’t getting traffic. For immediate traffic results, many marketers turn to pay-per-click campaigns. There are four primary methods for driving traffic to your landing pages using PPC:
http://www.stumbleupon.com/su/2BsPWO/unbounce.com/ppc/how-to-drive-traffic-to-your-landing-pages-with-ppc/
tirsdag den 28. februar 2012
Social Listening Done Right: Stride Gum Case Study
Many new marketers who leverage social media forget about one of the greatest benefits, social listening. There are many benefits to social listening
by pam
http://www.pammarketingnut.com/2010/11/social-listening-done-right-stride-gum-case-study/#
by pam
http://www.pammarketingnut.com/2010/11/social-listening-done-right-stride-gum-case-study/#
Why an Optimized Content Strategy is Crucial for Social & Search
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former.
Krista LaRiviere
http://searchenginewatch.com/article/2155520/Why-an-Optimized-Content-Strategy-is-Crucial-for-Social-Search
Krista LaRiviere
http://searchenginewatch.com/article/2155520/Why-an-Optimized-Content-Strategy-is-Crucial-for-Social-Search
mandag den 27. februar 2012
Networking Guide For Bloggers: Messages That Get Noticed
Communicating via text is a rather difficult thing. Words, sentences, and punctuation are the only tools you can use. You can’t raise a smile in the middle of a sentence, you can’t use your hand movements to emphasize a point, you can’t use any other kind of body language to aid you in conveying your message
By Karol K.
http://www.hongkiat.com/blog/networking-guide-for-bloggers-messages-that-get-noticed/
By Karol K.
http://www.hongkiat.com/blog/networking-guide-for-bloggers-messages-that-get-noticed/
The Brutal Truth About Social Media: It's OK to Be a Little Antisocial
Here's Why Most Consumers Will Never 'Engage' With Brands or Content, and Why It Doesn't Matter
By: Simon Dumenco
Is photo-sharing website Pinterest the next Facebook or Twitter?
Not a week goes by without a new website being proclaimed as 'the new Facebook' or 'the next Twitter', but photo-sharing network Pinterest could have genuine staying power - as long as some copyright concerns don't scupper its popularity. Metro wades through tonnes of images of knitwear and cupcakes to find out what it's all about.
By Ross McGuinness
By Ross McGuinness
PlusBlogging – How to Dominate your Market in Google+
In this post, I’ll be detailing and dissecting some factors that can help boost your SEO, content marketing and social campaigns using your Google+ brand/profile page or by PlusBlogging (blogging on Google+).
http://kaiserthesage.com/plusblogging/
http://kaiserthesage.com/plusblogging/
9 Social Media Hacks I Use Every Day
Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time.
post originally written for iMedia Connection
http://mindcorp.co.uk/tweetfeed/?p=2041&utm_medium=twitter&utm_source=twitterfeed
post originally written for iMedia Connection
http://mindcorp.co.uk/tweetfeed/?p=2041&utm_medium=twitter&utm_source=twitterfeed
8 Steps to Guest Blogging Artistry for Free Links, Recognition & Exposure
Write for people, link for people. The idea ofoptimizing for people is one of the most important shifts in search marketing. Since Google’s Panda update took effect a year ago, guest blogging has become a key link building practice that is based on exchanging worthwhile content for improved rankings and many other perks!
Mobile Marketing With QR Codes and MS Tags
Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift.
By Jeff Korhan
http://www.socialmediaexaminer.com/mobile-marketing-with-qr-codes-and-ms-tags/
By Jeff Korhan
http://www.socialmediaexaminer.com/mobile-marketing-with-qr-codes-and-ms-tags/
6 Steps to a More Marketable LinkedIn Profile
Somewhere along the line you started treating it more like a resume. It's time to fix that.
Author: Jeff Haden
http://www.inc.com/jeff-haden/how-to-market-yourself-with-linkedin-profile-6-steps.html
Author: Jeff Haden
http://www.inc.com/jeff-haden/how-to-market-yourself-with-linkedin-profile-6-steps.html
søndag den 26. februar 2012
THE FOUR STAGES OF CONTENT MARKETING
Last month, in The Truth About Content, my main purpose was to pass along a few simple pieces of advice: That when it comes to marketing, content is not product; to start small and have a plan for growth; to treat it as seriously as a publisher does; and perhaps most importantly, to not let your ego get in the way.
http://www.newfangled.com/the_four_stages_of_content_marketing
http://www.newfangled.com/the_four_stages_of_content_marketing
lørdag den 25. februar 2012
Tips on Web Strategy
Bluewire Media has an annual web strategy prize for QUT students. The student who the won the prize in 2011 was Talia Yat and here she shares her tips on web strategy. If you’d like to get in touch with Talia, please feel free to do so!
By Talia Yat,
http://www.business2community.com/strategy/tips-on-web-strategy-0135399?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+B2CMarketingInsider+%28Business+2+Community%29
By Talia Yat,
http://www.business2community.com/strategy/tips-on-web-strategy-0135399?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+B2CMarketingInsider+%28Business+2+Community%29
Designing the Customer Experience
I've been doing more travel recently. And I can in all honesty say that there is plenty of room left for improving customer experience in the travel industry -- airlines, hotels, car services, even airports. Since there is no guaranteed security, we should stop pretending that if we treat people poorly, all will be well.
Author: Valeria Maltoni
http://www.conversationagent.com/2010/11/designing-the-customer-experience.html
Author: Valeria Maltoni
http://www.conversationagent.com/2010/11/designing-the-customer-experience.html
3 Definitive Ways to Utilize Social Media for Business – the RIGHT Way!
Today I have a very sincere message for every business owner out there that is using social media to promote and market their business…
Stop having one night stands on your social media channels.
Author: Chris C. Ducker
http://holmhelgesen.visibli.com/share/HOOwXt
fredag den 24. februar 2012
How to Write Title Tags For Search Engine Optimization
Now we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn't stop them being helpful!
http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization
http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization
Top 10 Best Practices of Social Media Experts on Twitter
Here are some of the best practices I’ve observed of folks who are so-called “experts” at using Twitter.
http://www.skepticgeek.com/socialweb/top-10-best-practices-of-social-media-experts-on-twitter/
http://www.skepticgeek.com/socialweb/top-10-best-practices-of-social-media-experts-on-twitter/
How To Change Your Twitter Username Handle And Rebrand Your Account
How To Change Your Twitter Handle (Username) Without Losing Any Followers
http://socialmediarevolver.com/how-to-change-your-twitter-username-handle/
ARE YOU USING YOUTUBE VIDEO ANALYTICS?
Video marketing is hot right now, and chances are you may have already tried to capitalize on that with some videos on YouTube. You may think you are done once you have uploaded your video, optimized it for searched, and shared it with your audience. But if you’re only checking your number of views from this point out, then you’re missing out on some important data – your video statistics.
http://sem-group.net/search-engine-optimization-blog/are-you-using-youtube-video-analytics/
Why Your Business MUST Go Social [INFOGRAPHIC]
with over 30 percent of the world’s population now online, the modern business simply cannot afford to ignore social media.
http://www.mediabistro.com/alltwitter/business-social-media-why_b18816
http://www.mediabistro.com/alltwitter/business-social-media-why_b18816
How to Write a Better Elevator Pitch
What you think is an elevator pitch will actually alienate customers. Instead, have a conversation that creates a real sales opportunity.
http://www.inc.com/geoffrey-james/how-to-write-a-better-elevator-pitch.html
http://www.inc.com/geoffrey-james/how-to-write-a-better-elevator-pitch.html
Five steps for using Google+ and content marketing to boost search and social visibility
Google+ marketing can boost social reach and search visibility. Here are some tips on sharing content on Google's social network.
http://www.brafton.com/blog/five-steps-for-using-google-and-content-marketing-to-boost-search-and-social-visibility
http://www.brafton.com/blog/five-steps-for-using-google-and-content-marketing-to-boost-search-and-social-visibility
Pinterest marketing: Best practices to get your brand started
Eager to include Pinterest in your social media marketing mix? These tips and best practices will help you get started.
Four winning sports social media marketing campaigns you can learn from
torsdag den 23. februar 2012
Unwrapped: How to Use Read It Later with Your New iPhone or iPad
http://readitlaterlist.com/blog/2011/12/unwrapped-how-to-use-read-it-later-with-your-new-iphone-or-ipad/
You can save stories, videos, recipes and images onto your new iPhone or iPad, and then come back to it anytime you want: on the couch, at your computer, or at bedtime
You can save stories, videos, recipes and images onto your new iPhone or iPad, and then come back to it anytime you want: on the couch, at your computer, or at bedtime
Smart Talk for Fast Times: 5 Rules
No one has time to listen to chit-chat. Use these tricks to get more out of less in conversations with busy executives.
http://www.inc.com/tom-searcy/smart-talk-for-fast-times-5-rules.html
http://www.inc.com/tom-searcy/smart-talk-for-fast-times-5-rules.html
onsdag den 22. februar 2012
tirsdag den 21. februar 2012
mandag den 20. februar 2012
torsdag den 16. februar 2012
onsdag den 15. februar 2012
Hent gratis lydbog: Facebook - fra kollegieværelse til børskandidat
http://podcast.dr.dk/lydbog/Facebook.xml
lørdag den 11. februar 2012
Content Marketing: Your Brand, Your Website & SEO
The old adage “content is King” has never been more important, for your website, for social media and SEO.
Q : Why is content, in all its forms important to you ?
A: Content is what drives search engines !
A: Content is what drives search engines !
http://googleplus-one.co.uk/2012/02/content-marketing-your-brand-your-website-seo/
fredag den 10. februar 2012
onsdag den 8. februar 2012
tirsdag den 7. februar 2012
Suongirs blogg: Noe vi vil se mye mer av - "midlertidige" e-butikk...
Suongirs blogg: Noe vi vil se mye mer av - "midlertidige" e-butikk...: Akkurat nå er det mange som planlegger muligheten til å selge produkter eller booke tjenester direkte på bedrifter facebookside. Men en a...
søndag den 5. februar 2012
Interesting video about storytelling
http://youtu.be/UFC-URW6wkU
Professor Brian Sturm presents storytelling as a way of organizing information, conveying emotions, and building community. A model of storytelling as altered state of consciousness (the story trance) is presented that inlcudes 16 portals to altered states. Three stories are told to illustrate the theoretical model: Truth and Story; What happens when you really listen; and The stone cutter. Storytelling ethics and the need for trust and truth are discussed.
Professor Brian Sturm presents storytelling as a way of organizing information, conveying emotions, and building community. A model of storytelling as altered state of consciousness (the story trance) is presented that inlcudes 16 portals to altered states. Three stories are told to illustrate the theoretical model: Truth and Story; What happens when you really listen; and The stone cutter. Storytelling ethics and the need for trust and truth are discussed.
torsdag den 2. februar 2012
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